The creation of the visuals for the ARCADES video is based on the DJ’s musical approach. The idea was to use samples of organic images, cut them out, play with time to mix and recreate images in a geometrical way.
But the Graphic Design & FX Director on this video was not at his first “coup de maître”. As a matter of fact Rémi Paoli is also the director behind the recent realisation of the Renault Twizy commercial still airing on french TVs. But this is not the only notable reference on his portfolio: Canal+, France 2, France 24, Roederer, had trusted him for TV show opening credits & corporate movies. And despite his corporate credibility he had also demonstrated his understanding of the urban culture with the clip “We are the skunx“. No wonder he was selected to direct the Graphic design & FX on my side.
In my opinion, this is a very well orchestrated marketing twist by Plan 2 Music – Picseye Prod to keep the fans & press talking until the release of the album on the 3rd of September. If you cannot wait, you may as well preorder the album on iTunes. Meanwhile be sure to follow C2C’s Facebook page and soon to come new website for news & releases.